The Firecracker Foundation is a very special organization founded by Tashmica Torok. Since it's beginning in 2013, the foundation has been a healing community fighting to end child sexual abuse.
Tashmica is always a client who is down with outside-of-the-box approaches to marketing and communications. For the 2018 Retrospective, we created an experimental publication that is meant to be flipped around and highly interactive. Crafting a publication that didn't have a clear beginning or ending—at the whim of whatever direction a reader picked it up—was certainly a challenge. But the end result was well worth the problem-solving.
Role: Graphic design
Creative direction: Jen Estill,
Redhead Creative Consultancy
Copywriting: Allison Raeck, Redhead Creative Consultancy